Recently, I was chatting with an SEO Made Simple student about the bigger picture of online business. She wants to create an online course and sell it in an automated way (and make that *sweet sweet* passive income that everyone loves.) However… she's feeling...
A Quick Hack For Becoming a Niche Authority
Do you ever feel like the content on your website is a little disjointed? Like you’re finding keywords and publishing blog posts on them, but not really building out clusters of helpful content on a specific topic? If you’re struggling to find related topics to write...
The Simplest Way to Double Your Traffic (Without Social Media)
Today I’m going to give you the SIMPLEST way to double your traffic… … WITHOUT having to be on 50 million social media platforms and totally burning out. Any guesses?? . . Alright, here it is… . . Publish. More. Often. I know, you’re probably like, “Okay, Erica,...
How Much Is Your Website Really Worth?
Ever wonder whether your content creation efforts are paying off? Cause let's be honest... writing is hard work! And it can be tough to stick to it if you're not sure it's making an impact. But guess what… If you’re selling something to your audience, the *simplest*...
Can You Be Too Niched for SEO?
Have you ever worried that your niche is too small to succeed with SEO? That there aren’t enough keywords to target to really reach and attract a meaningful audience? Today’s email was inspired by a fabulous question from one of my SEO Made Simple students, Sarah....
Niche Expertise = 10X Faster Growth (Here’s How)
When trying to grow your audience online, having a niche is key. There are endless topics you could write about online… … from heart-health nutrition, to picky eating, to easy weeknight recipes, or even advice on starting a business. But the MOST...
Should I Burn It All Down?
Hey there, It’s me. Erica. Founder of The Unconventional RD. If you hang out in my Facebook group, you might have seen this post, where people opened up about what’s been challenging them in business lately. My answer? I’ve been feeling disconnected...
Free vs Paid Content: How to Make the Distinction
One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why...
10 New Ways to Use Facebook Groups for Business
As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. It's about creating...