Last year, I predicted that in 2024 content creators would move beyond the “publisher model” (aka publishing a lot of content to earn money from display ads)… … and start focusing on building brands, selling products, and cultivating a truly engaged...
Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. This year, I'm trying something different. Rather than releasing mega-long content...
As you probably know, I love sharing my business “behind the scenes." Today, I thought I’d pop in and share what’s on my mind for 2025. My overarching theme for 2025 is “diversification.” That means diversifying my: Content channels Offers Income streams That...
Last summer, Google announced the gradual rollout of AI-organized search results, starting in dining and recipe niches. In AI-organized search results, almost everything is presented inside scrollable carousels with visuals. There are very few traditional links to...
I saw one of these “decade recap” style posts and thought it would be fun to create my own version! It’s always a great reminder of how far you’ve REALLY come in 10 years, even if it feels like your day-to-day progress is slow. Here are my revenue breakdowns from the...
As you may have seen in my last few emails, I recently relaunched my nutrition membership site, The Functional Nutrition Library. It houses a bunch of notes that I’ve curated over the years, with up-to-date nutrition information and recommendations for various health...
I’m willing to bet you’re sitting on a lucrative business idea right now. Something you’re already doing that others would happily pay you for. The problem? You may be too close to “see” it. Let’s fix that! Today, I will share how I monetized one of my...
Are you running a business based around YOU? Hi, me too! In fact, I started this business, The Unconventional RD, purely as a hobby. I wanted a space to connect with other digital entrepreneurs (15k+ members at this point?!) and keep myself accountable by sharing what...
During my latest Office Hour call, we chatted about the “X-Factors” of content creation. The little things that transform a piece of content from “Meh”, to “WOW, this is amazing!” While many of us can look at two pieces of content and easily say which is “better”... …...
Ever published something on your website, hoped for the best, and never looked at it again? If so, you’re not alone. Keeping your content fresh can be daunting for even the most seasoned creators. But let me show you why it’s important to update your older...
Running a business is hard. Especially when juggling other responsibilities at the same time. There will be moments when you’re fully “on” and entrenched in deep work in your business… … but also times when you’re maxed out and want mindless work (that will still move...
Search-optimized content is one of the most effective ways to grow an audience online. Over the last 9 years, my website content has reached literally millions of people via search engines (like Google) and helped me earn over $1 million...