Newsletter

The 3 Content Styles That Drive Online Business

Search-optimized content is one of the most effective ways to grow an audience online. Over the last 9 years, my website content has reached literally millions of people via search engines (like Google) and helped me earn over $1 million...

Don’t worry, you’re not stuck with AI Overviews 😜

If you’re one of the zillions of people who aren’t enjoying AI Overviews in Google search… … here are a few creative ways to get around them! #1) Use Google’s new "Web" filter Google quickly realized that some searchers want written content when searching… … so they...

Can You Track Your Rankings in AI Overviews?

Yesterday, I shared examples of Google’s “AI Overviews”, rolling out to US users this week. (In case you missed it, ​you can catch up here​.) So… what has the reception been like? SEOs have been unimpressed with Google’s AI responses for the last year… … but Google...

AI Overviews Are Now Live in Google Search!

This week, Google hosted its annual Google I/O conference, where they debut new technologies and products for the year ahead. I watched it live and took copious notes to share with you! Honestly, there was nothing *that* groundbreaking compared to last year…mostly...

Why I’m Ditching The High Ticket Course Model

It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course … … I’m over it. (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.)...

How Long Does It REALLY Take to Become Profitable?

Recently, I was chatting with an SEO Made Simple student about the bigger picture of online business. She wants to create an online course and sell it in an automated way (and make that *sweet sweet* passive income that everyone loves.) However… she's feeling...

A Quick Hack For Becoming a Niche Authority

Do you ever feel like the content on your website is a little disjointed? Like you’re finding keywords and publishing blog posts on them, but not really building out clusters of helpful content on a specific topic? If you’re struggling to find related topics to write...

How Much Is Your Website Really Worth?

Ever wonder whether your content creation efforts are paying off? Cause let's be honest... writing is hard work! And it can be tough to stick to it if you're not sure it's making an impact. But guess what… If you’re selling something to your audience, the *simplest*...

Can You Be Too Niched for SEO?

Have you ever worried that your niche is too small to succeed with SEO? That there aren’t enough keywords to target to really reach and attract a meaningful audience? Today’s email was inspired by a fabulous question from one of my SEO Made Simple students, Sarah....

Niche Expertise = 10X Faster Growth (Here’s How)

When trying to grow your audience online, having a niche is key. There are endless topics you could write about online…  … from heart-health nutrition, to picky eating, to easy weeknight recipes, or even advice on starting a business.  But the MOST...

Should I Burn It All Down?

Hey there,  It’s me. Erica. Founder of The Unconventional RD.  If you hang out in my Facebook group, you might have seen this post, where people opened up about what’s been challenging them in business lately.  My answer? I’ve been feeling disconnected...