Last year, I predicted that in 2024 content creators would move beyond the “publisher model” (aka publishing a lot of content to earn money from display ads)… … and start focusing on building brands, selling products, and cultivating a truly engaged...

Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. This year, I'm trying something different. Rather than releasing mega-long content...

As you probably know, I love sharing my business “behind the scenes." Today, I thought I’d pop in and share what’s on my mind for 2025. My overarching theme for 2025 is “diversification.” That means diversifying my: Content channels Offers Income streams That...