Are you ready for AI Organized search results?

Last summer, Google announced the gradual rollout of AI-organized search results, starting in dining and recipe niches.

In AI-organized search results, almost everything is presented inside scrollable carousels with visuals.

There are very few traditional links to blog posts.

Additionally, instead of only showing exactly what you searched for, they also display related content you’re likely to be interested in.

It has a very *Pinterest-like* feel.

AI-organized search results are rolling out slowly, but if you see an “Organized with AI” label up top, you’ll know you’re looking at one.

Right now, they show up on mobile for broader queries in the dining and recipe niches.

Let’s review some examples.

In the dining niche…

​This is a video of what I see when searching “best date night restaurants Los Angeles”.

It’s SO different from the usual search result, right???

I did the math for you – the first page of the AI Organized search results contains:

• 66 Google Business Listings
• 12 short-form videos
• 9 blog posts
• 7 Reddit forums
• 2 niche forums
• 1 social media post
• 1 map pack
• 1 restaurant website
• 1 sponsored ad

That’s two-thirds of the page taken up by Google Business listings, 12% for short-form video, and less than 10% each for any other format, including blog posts.

As you can see, Google is using AI to:

• Scrape information from around the web.
• Bypass the “middlemen” (aka publishers).
• Display the information largely as carousels of Google Business Listings.

Because of course they would… *insert HUGE eyeroll here*

Then they sprinkle in a few forum posts, a handful of blog posts, and a tiny bit of recent social media content to round things out.

In the recipe niche…

​Here’s a video of what you’ll see when searching for “smoothie recipes”.

Depending on which browser you’re on, you may also see a What People Are Saying pack, which includes social media posts, mostly posted within the last day or two.

Again, here’s the breakdown of the first page of the AI Organized search results:

• 90 recipe cards
• 5 blog posts
• 5 sponsored ads
• 4 images
• 2 PAA carousels (with links to blog posts)
• 1 Reddit forum
• 1 “Explore By Ingredient” refinement feature
• 1 “People Also Search For” box

That’s 78% of the page taken up by recipe cards and less than 5% each for any other format, including traditional blog post links.

Since recipe cards DO link directly to blog posts, this layout change won’t have as big of an impact on traffic for recipe bloggers.

In fact, it may actually drive more traffic to a wider set of bloggers since nearly 100 different recipes are shown on page one.

But since the layouts are incredibly visual, good food photography and proper recipe schema have never been more important.

If these tests go well, Google will likely attempt to use AI to organize the search results in other verticals as well.

I can imagine a future where, for many searches:

There’s an AI Overview answer at the top of the results.

• (This will include links to authoritative sources, including blog posts.)

Underneath that will be…

• Forum posts
• Short form video
• Long-form video
• “What people are saying” packs with recent commentary on the topic, including social media posts
• Links to expert-perspective blog posts
• Images
• Product links

Essentially, your content will either be a source of information for the AI Overview (and linked within) or complementary to the AI Overview and linked below.

If it doesn’t fit one of those two categories, it won’t be included at all.

If this happens (to be clear, this is just my conjecture), it will have a HUGE impact on how we create content if our goal is to gain visibility through Google.

If Google doesn’t WANT to prioritize blog posts in your niche anymore…

…. then you need to be doing regular deep dives into what they DO want to show in your niche…

… so that you can keep up to date and produce content in the preferred formats that are actually getting visibility.

Here’s what I’m seeing right now across a variety of niches:

• Short-form videos, forum discussions, and “what people are saying” carousels are really taking off.
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• Images are still holding steady in many types of search results.
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• Google Business listings are critical for anyone with an in-person business.
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• Long-form video is getting comparatively less visibility in the search results but still performs well.

However, this IS highly niche-dependent, so DEFINITELY do your own boots-on-the-ground research to see what’s happening in YOUR niche, specifically.

Then tweak your strategy as needed to produce MORE of the content that is ranking!

Here’s how that might look:

If you see lots of short-form videos (Reels, TikTok, YouTube shorts), then start repurposing your blog content into short-form videos on that topic

• This should be pretty easy if you’ve already made long-form content.

If you see lots of long-form videos (YouTube), then start repurposing your blog content into long-form YouTube videos.

• Doesn’t need to be anything fancy. Basic talking head videos are fine to start out.

If you see lots of forum discussions, consider opening a Reddit account under your name or brand name and becoming more active in relevant discussions.

• Just be mindful of self-promotion, since that doesn’t go over well on Reddit.

If you see a “What People Are Saying” pack, come up with a workflow to start routinely sharing content on social media on this topic so that you always have something fresh that can appear here.

• These packs can include short-form video, long-form video, and even static posts like FB page posts or IG carousels, so you can share a lot of variety!

If you see lots of images, make sure you’re adding original images and/or infographics inside your blog posts.

• Canva is wonderful for creating easy infographics.

You get the picture!

The point is, AI is changing Google at a rapid pace.

And as content creators, we have to adapt to stay relevant.

I know, it can feel like a lot. But we’re all in this boat together!

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If you’d like to join a community of over 1k online business owners who are navigating these changes in real time…

… AND get access to ALL of my trainings on SEO, email marketing, content repurposing, and sales funnels (+ monthly live calls with me!)…

… then consider joining my Search Savvy membership!

*Heads Up* – Enrollment for my Search Savvy membership will be closing in a few weeks while I work on revamping my tech stack and sales systems.

So this is your last chance to lock in current prices before they increase for 2025!

Interested? Find out all the deets here.​​