Recently, I was chatting with an SEO Made Simple student about the bigger picture of online business.

She wants to create an online course and sell it in an automated way (and make that *sweet sweet* passive income that everyone loves.)

However… she’s feeling frustrated about lack of focus in her business and being pulled in a million directions.

And oof, have I been there!

To help, I shared with her an uber-simple, high-level roadmap for online business….

… summarizing the 7 main things you need to make good money, consistently, from an evergreen course….

Let me share those 7 things here with you as well:

  1. A clear problem you solve for someone (aka a niche).
  2. A way to attract your audience (SEO-optimized content is my favorite).
  3. An email list + an enticing freebie to grow it.
  4. A regular plan to communicate with your list.
  5. A course that produces a specific high-value transformation.
  6. A logical way to connect your freebie with your course pitch.
  7. An automated email sales sequence.

Once you have THOSE pieces in place, THEN you can go hard on reaching more people.

That often involves:

  • Expanding onto more platforms with your content.
  • Running paid ads.
  • Cross-promoting with other influencers in your niche.

Most people accidentally do these things out of order (I know I did) and then get frustrated at the lack of results.

So if I were you…

….I’d figure out where you are currently at in this workflow….

….and continue down the steps…

….slowly and steadily…

….putting the building blocks into place.

Here’s the real talk.

It will probably take 1 year+ to get this all done really well.

Yes, 1 year. I’m not going to bullshit you. It’s A LOT of work.

But oh my gosh it is SO worth it.

In fact, this is the exact system that allowed me to barely work for a full year after having my son, but still make multiple 6 figures in revenue during that time.

It’s all because I had:

  1. An audience I was genuinely connected with. (Started this brand in 2017)
  2. A great product that got them results. (Launched my 1st course in 2019)
  3. An automated selling system in place that didn’t require any live launching. (Set this up in 2021)

So… moral of the story is…

Good things take time.

Good things take strategy and intention.

Good things take consistency.

Good things require belief in yourself.

Good things require resilience when not everything goes as planned.

Here’s another truth: Your first launch WILL NOT RETIRE YOU.

But if you keep going…

….one foot in front of the other….

….for multiple years in a row…

…making incremental improvement along the way…

… then hot damn, the magic starts to kick in.

It’s really truly worth it if you can stay focused on the long-term vision.

Any whoooo – I hope that this email:

  • Helped you see the high-level roadmap for online business.
  • Inspired you that it IS possible.
  • Gave you a realistic perspective of what it takes and the timelines involved.

We all love a flashy *get rich quick* story, but the truth is, that’s not how it works for most people and THAT’S OKAY!

There IS a steep learning curve to online business.

If you’re in the thick of it right now, know that the skills you’re learning are compounding on themselves, even if you’re too deep in the weeds to see it.

Keep going. You will get there. I believe in you.

With love,

Before you go… here are a few more ways I can help you.

​1. Free Weekly VideosSubscribe to my YouTube channel to get weekly videos with the latest organic traffic strategies and tips for growing a lucrative online business.

2. ​Affordable Email Marketing HelpLearn how to create an evergreen newsletter that can deepen your connection with your audience (on autopilot) by strategically repurposing your best content.

Erica Julson is a registered dietitian turned digital marketing pro. She has over 12 years of experience blogging and building online businesses and has taught over 900 wellness professionals inside her signature program, SEO Made Simple.