10 High-Impact Ways to Promote Your Blog for Maximum Reach

Writing a blog post can feel like a major accomplishment. You’ve spent hours researching, drafting, and refining, and finally, you hit that publish button. But as satisfying as that moment is, it’s only the beginning!

Once your content is live, the next step is promoting it. As creators, we often enjoy the process of writing or recording, but promotion is just as important. In fact, it’s often said that you should spend as much time promoting your content as you do creating it.

To make this easier, I’ve developed a checklist of tasks to complete after every blog post. This ensures I’m not dropping the ball on the promotion side. As my time becomes more limited, it’s also a process I can eventually delegate to others.

The ultimate goal is to give each post the best chance to be seen, shared, and ranked on search engines. Today, I’ll walk you through ten things you should do after every blog post to achieve this. 

*This post contains affiliate links, clearly marked with an asterisk (*). If you click on these links and make a purchase, I may earn a commission.

1. Share Your Content on Social Media

One of the most obvious things to do after publishing a blog post is to share it on social media. But this can be a big task with all of the social platforms out there! Let’s break down the key steps:

Level One: Share Links on Your Own Platforms

First up, you’ll want to share your content on your own platforms. We’ll start with the lowest-hanging fruit –  platforms where you can directly share a link to your post without much content repurposing. 

• Facebook business page: Experiment with sharing the link directly, in the comments underneath text/image/video, or using a tool like ManyChat* to DM people the link to see what’s most effective for your audience.
• Facebook group: If you run a Facebook group, share your latest blog post in your group’s main feed. You can even mark it as an announcement and pin it to the top of the group for higher visibility.
• Facebook personal page: If your ideal audience is within your personal network, you can also share your content on your personal Facebook page as well.
• X, Threads, and LinkedIn: Share your blog post link on these platforms as well.
• Flipboard: Flipboard allows you to curate links to your favorite content as “magazines” that other people can follow. 

While sharing a link on social media is incredibly quick and easy, most of these platforms try to prevent their users from clicking away to external websites, so the reach for posts with links can be lower. (But still better than nothing!)

Level Two: Create Graphics for Visual Platforms

You’ll need to go beyond link sharing if you want to build a true following on social media. But with so many platforms to choose from, it’s easy to spread yourself too thin and not make any progress. 

If I were starting again today, I would tackle Pinterest first, since it also functions as a visual search engine, and then pick ONE social media platform to go all-in on. (Then slowly layer on additional platforms as you grow.)

Most social platforms are visually driven these days, so you’ll need to create custom graphics to attract an audience. 

Tools like Canva make it easy to design images that are perfectly sized for each platform. Consider upgrading to the paid version for additional features, like the ability to resize your designs with one click.

Here are the platforms you can create static visual assets for:

• Pinterest: Longer, vertical images perform well. You can find “pin” templates on Canva or browse the platform to see which styles catch your eye and create your own spin.
• Facebook: If your goal is to drive traffic to your website from Facebook, here are some formats to try:
  • Recipe “hero shots”
  • Bright colors or high-contrast images
  • Images that invoke amazement, surprise, or curiosity
  • Nostalgic or emotional content
  • Newsworthy, timely content
• Instagram: Share visuals related to your blog post, such as:
  • A carousel of images summarizing the main points
  • An impactful quote from your post
  • Infographics that visually depict key points
  • Text-only high-value images
• TikTok: You can now share images and carousels on TikTok (not just video!) It may be worth experimenting with this format, especially if you’re already making images for other platforms.
• X/Threads: Images and link previews can do surprisingly well on these platforms,  especially if they contain high-value, high-expertise, or trending/newsworthy content.
• LinkedIn: Create images that establish you as an industry expert or thought leader.

Use a Scheduling Tool

If manually posting to all these platforms feels overwhelming, consider using a scheduling tool.

Most social platforms have the ability to schedule posts in advance, but external tools allow you to manage everything in one location and some even let you auto-re-post your favorite content at regular intervals.

Some popular options include SmarterQueue, Later, Hootsuite, SocialBee, and Metricool.

Install a Social Sharing Plugin on Your Website

Install a plugin like Hubbub to add social sharing buttons to your blog. This makes it incredibly easy for readers to share your content and helps you get more eyeballs on your brand.

2. Email Your List

One of the most important things to do after publishing a blog post is to email your list. But don’t just copy-paste your whole post or use an RSS feed. Think about your audience and your business goals to come up with a winning strategy.

Want Traffic? Send a Teaser Email

If your ultimate goal is to drive clicks back to your website (for example, if you mainly earn money from ad revenue), send a short, enticing teaser email that encourages readers to click through to your site. 

Here’s an example from Neil Patel:

• Subject: “How to Generate Leads When You Have Little to No Traffic”
• Body: “If you have a ton of traffic, it’s easy to generate leads, but what if you don’t? Here’s the solution. [Click here to read more].”

It’s simple, direct, and gets people to click. You don’t need to write a long email—just enough to spark curiosity.

Other Options for Sending Emails

If sending an email for every blog post feels overwhelming, here are some alternative strategies:

• Include posts in your newsletter: Add links to new blog posts in your regular newsletter, whether it’s weekly, bi-weekly, or monthly.
• Create an evergreen email sequence: Set up an email series in your email marketing platform (like ConvertKit) that automatically sends out your best content. Here’s how:
  • Build a welcome sequence to introduce new subscribers to your brand.
  • After the welcome series, drop them into a sequence that shares your most valuable blog posts over time. This way, new subscribers get exposed to your top content, even if it’s not brand new. 
  • Want a step-by-step tutorial on setting up an evergreen newsletter in ConvertKit? I’ve got it inside my Search Savvy Membership. 

Building a robust email list over time can give you access to thousands of people who are eager to engage with your content. Consistently sending out valuable content to your list can be a major driver of traffic to your blog and revenue generator in your business!

3. Add Internal Links

After publishing a new blog post, it’s important to go back through your older posts and add links to the new content where relevant. This process, called internal linking, provides multiple benefits for both SEO and user experience.

How to Add Internal Links

• Review older posts: Scroll through your previous content and identify areas where the new topic is mentioned.
• Insert relevant links: In those older posts, add a hyperlink that directs readers to the new blog post you just published.
• Make it easier: Use the plugin LinkWhisper* to automatically find internal linking opportunities and greatly speed up this process.

Benefits of Internal Linking

• Pass authority between posts: Linking from a high-authority post to a new one helps transfer some of that “link juice,” giving the new post a ranking boost.
• Create content clusters: Internal links help establish content clusters (or topic groups) on your site. This signals to Google that your site is an authority on related subjects.
• Increase page views and time on site:
  • Internal links encourage readers to explore more content, leading to more page views and longer session durations.
  • This also has financial benefits if you run ads or use affiliate links on your site.
• Improve user experience: Visitors appreciate being directed to additional relevant information. If you’re helping them dive deeper into a topic, they’re more likely to engage with your content and return to your site.
• Reduce bounce rate: When visitors click on a second page from your site, it reduces the bounce rate, which is a positive signal to search engines.

Internal Links Help Google Crawl Your Site

Google’s crawlers, or “Google bots,” follow links across the web to discover new and existing content. When you link your new post to older content and vice versa, it helps Google efficiently crawl and index your site. This can also ensure older posts get re-crawled and stay relevant in search rankings.

4. Repurpose Your Content on Other Platforms

After publishing a blog post, it’s a great idea to repurpose your content into additional formats for more platforms. The goal here is not to drive traffic back to your website but to build brand awareness and trust and become an authority in your space.

Ideas for Repurposing Blog Content

• YouTube video:
  • Film a video: If your post is informational, record yourself discussing the key points. You can create a full video by essentially “reading” the post in an engaging way. If it’s a recipe, film yourself making the recipe.
  • Post on YouTube: Post your video on YouTube to get pushed out to new audiences and/or rank in their native search results.
  • Embed the video in your post: Embed your YouTube video near the top of your blog post for enhanced accessibility, increased time on page, and a personal touch that sets you apart from AI.
• Podcast: Once you have a video, it’s easy to strip out the audio, tack on an intro/outro, and publish it as a podcast episode for people who enjoy listening on the go.
• Short-form video: Use tools like OpusClip or Munch to easily create short-form clips from your long-form content. Then analyze platform-specific trends and create new short-form videos on the same core topics. Post these on video-centric platforms like YouTube Shorts, TikTok, Instagram, and Facebook.
• Instagram Stories: Break down your blog post into bite-sized pieces for Instagram stories. Use polls, quizzes, questions, and personal insights to keep the content engaging and digestible.

Repurposing content is an advanced strategy, ideal for those who already have their core blogging systems in place. 

With some strategy and intention, you can build an entire content ecosystem around your evergreen content without creating entirely new material for each platform.

PS – I share my full blog-to-video-to-podcast repurposing system that doubled my organic traffic inside my Search Savvy Membership. (Just take my systems and run with them!)

5. Syndicate Across More Platforms

In addition to repurposing your blog content into new formats, you can also syndicate the post. This means publishing your blog post on other platforms to reach more people, using canonical links to make sure Google knows your blog is the original source. Here’s how it works:

Platforms for Syndication

• Medium: After you’ve published the post on your own blog, import it over to Medium and publish on their platform. Medium will automatically add a canonical link to reduce the chances of Medium outranking your original blog post.
  • Make a few tweaks: To give your post the best chance of performing well on Medium, you’ll want to rewrite your title with a strong “hook”  and tweak the tone and format of your post to be more personable, if needed.
• LinkedIn Articles: LinkedIn allows long-form articles on their platform, but they do not use canonical links, so you have to make a few tweaks to ensure your LinkedIn Article doesn’t outrank the blog post on your own site:
  • Change the details: Tweak the title, meta description, and featured image of your post to make them slightly different and more curiosity-evoking than the blog post on your own site. 
  • Link to your post: Be sure to include a link to your original blog post within the LinkedIn Article, citing it as the original source of the content.
• LinkedIn Newsletters: If you have at least 150 followers on your LinkedIn page, you can also create a “newsletter” that allows people to subscribe to your LinkedIn Articles around a specific topic (and these articles get delivered directly to their email inbox!)

By properly syndicating your content onto other platforms, you increase the reach of your content and may get a small amount of referral traffic back to your website as well. Just make sure Google has indexed your blog post before you syndicate it elsewhere (you can check inside Google Search Console).

6. Respond to Media Queries

One of the best ways to earn high-quality backlinks and mentions is by responding to journalist queries. Connectively (formerly HARO) is a platform that connects reporters with experts who can provide quotes or insights for their stories, giving you the chance to land valuable mentions in major publications.

How Connectively Works

• Sign up as a source: Register directly on the platform as a subject matter expert. 
• Browse relevant queries: Monitor the platform for queries from journalists looking for expert contributions. (Or upgrade to a paid account to receive alerts for certain topics.) 
• Respond as quickly as possible: If you find a query relevant to your expertise, respond quickly with your helpful information, full name and credentials, and a link to the website you would like to be mentioned or linked to.

Tips for Effective Responses

• Give a complete, detailed answer: Journalists are busy, so give them the info they’re looking for in easily skimmable, soundbite responses that they can quickly insert into their articles. Include links to relevant research or personal experiences to back up your response if needed.
• Focus on topics you’ve already covered: To save time, prioritize responding to queries that align with content you’ve already published or researched. This way, you can give well-informed responses without spending hours on it. Plus, you can link back to your existing blog posts to show that you have credibility on the topic.
• Don’t expect a reply: Most of the time, you will not get a response from the journalists, even if they quote you in their articles. It’s worth keeping track of your backlinks and doing Google searches for your name and brand name to catch any mentions you may have received.

In addition to Connectively, you can also check out Qwoted, Help a B2B Writer, Featured, Sources of Sources, or follow the hashtag #journorequest on X.  

Leverage Niche Facebook Groups for Additional Opportunities

You can also join niche Facebook groups to find quote or contribution opportunities. These groups can be gold mines for finding less competitive ways to build backlinks and authority.

• Join relevant groups: Find groups where media professionals in your niche are active. For example, if you’re a dietitian, groups like Master the Media for Dietitians and Health Professionals, RDs Who Write, Dietitians on the Blog, or The Unconventional RD Community are good places to start.
• Look for contribution requests: Members often post requests for expert contributions or quotes, especially for roundup posts or articles. Jump on relevant opportunities by providing a helpful, well-thought-out response or submitting links to your high-quality content.

Benefits of Contributing

• Backlinks: When your quote or contribution is published, it often includes a backlink to your site or mention of your brand, improving your SEO.
• Referral traffic: Getting linked to within reputable publications or blogs can drive a small amount of traffic to your site if readers click through to learn more.
• Authority building: Being recognized as an expert in your field increases your credibility and can enhance your reputation within your niche.

Want ALL my tips for getting high-quality backlinks and mentions online? Join Search Savvy – I’ve got a whole lesson on it inside my SEO course.

7. Answer Questions on Quora, Reddit, or Other Forums

Another way to drive traffic and build your authority is by answering questions on Quora, Reddit, or other forums relevant to your niche. These platforms allow you to share your expertise in a helpful, non-spammy way while also providing opportunities to link back to your blog.

How to Use Quora, Reddit, and Other Forums

• Quora: Search for questions related to your latest blog post by using relevant keywords. If you find a question that hasn’t been well-answered or where you can provide a more in-depth response, write a detailed answer and link back to your blog post for further reading.
• Reddit: Reddit is a forum-based platform with active communities (called subreddits) around almost any topic. Subreddits often have users asking questions that align with your expertise. Respond thoughtfully, providing valuable information, but be cautious of subreddit rules about self-promotion to avoid appearing spammy. Consider using a branded username and include links in your bio so interested people can follow you elsewhere if they like your content on Reddit.
• Facebook groups: Many industry-specific or niche-focused Facebook groups allow you to answer questions and provide helpful resources. Search for groups that align with your area of expertise, join them, and keep an eye out for questions that relate to your recent blog post. Offer thoughtful responses and, where allowed, include a link to your post for readers who want to learn more.

Benefits of Engaging in Forums

• Increased visibility: While it might not bring a flood of traffic, answering questions on these platforms exposes your name and expertise to new audiences. 
• Potential for backlinks and traffic: If people find your response helpful, they’re more likely to click through to your website to read more. While it may not be a primary traffic source, it can still contribute to building your brand and driving some referral traffic over time.
• Establish authority: Consistently answering questions in your niche helps position you as an expert. Over time, you can build a reputation in communities where your ideal audience is active, which can lead to long-term relationships and trust.

Again, the key here is to engage in conversations around topics you know well and have lots of first-hand experience in. Your contributions should feel easy and conversational, not robotic, forced, or self-promotional.

8. Engage in Conversations on X and Threads

Similar to forums, X and Threads are great platforms to connect with people asking questions related to your blog post’s topic. Both platforms offer a fast-paced environment for real-time engagement, relationship-building, and showcasing your expertise.

• Search for relevant conversations: Use Twitter or Threads’ search functions to find people discussing topics you’ve recently written about. 
• Engage authentically: Respond to these tweets or Threads posts with useful insights, commentary, or advice. The goal isn’t to share links, but to provide real value and connection.
• Build relationships and authority: By consistently engaging with people on X and Threads, you can build your network of respected peers, increase your following, drive more traffic to your website, and position yourself as an expert in your field.

While engaging online isn’t directly related to promoting a specific blog post, making it a habit to engage with others in your niche every time you publish something new is a great way to stay consistent.

9. Share Related Content from Your Peers

One final tip after publishing your blog post is to share related content from your peers.

Why Share Peer Content?

• Strengthen relationships: If you share your colleague’s content, they’ll likely remember and return the favor by promoting your work in the future. This could lead to collaborations like podcasts, summits, or other opportunities.
• Benefit your audience: By sharing your peers’ expertise alongside your own, you provide even more value to your readers. This demonstrates that you’re well-connected and generous in sharing helpful resources.
• Position yourself as a connector: Sharing high-quality content from well-known experts in your niche reflects positively on you. It positions you as someone who is knowledgeable, supportive, and well-connected, raising your own profile.

How to Share Peer Content

• Find complementary content: Let’s say you just published a blog post on diet and PCOS. If you know a colleague who has an excellent cookbook for people with PCOS, share it with your audience. It enhances your blog post and provides extra value.
• Use social media: Share peer content on your social platforms, tagging them and adding a thoughtful comment on why their content is worth checking out.
• Collaborate intentionally: When you consistently promote your peers, they’ll start to notice and may reciprocate. This can lead to stronger relationships, more visibility, and future collaborations.

By sharing valuable content from others, your readers benefit from well-rounded, expert-driven content, and you build goodwill with your network, potentially leading to more opportunities down the line.

10. Repurpose Your Blog Post as a Lead Magnet

If your blog posts are highly detailed and in-depth, consider turning them into lead magnets to grow your email list. 

How to Set It Up

The plugin Hubbub Pro+ includes a “Save This” feature that integrates with most of the popular email service providers. 

Once installed, website visitors can enter their email address into a form that simultaneously emails them a link to the post they’re reading and subscribes them to your email list.

This is one of the easiest ways to begin growing an email list and is surprisingly effective! 

In fact, I grew my nutrition-themed email list to over 7,000 people using this method… with just 14 published blog posts!

Why This Works

For detailed, niche-specific posts, offering a way to “save” the content via email provides extra value to readers while helping you build your email list. It’s a win-win and definitely worth the fee for Hubbub Pro Plus.

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Recap

Let’s quickly recap the ten things you should do after every blog post:

1. Share on your social channels: Don’t just share the link—create engaging content like value-packed text posts, eye-catching visuals, infographics, carousels, and more.
2. Email your list: Send a teaser to your subscribers to drive traffic. You can also turn this into an evergreen system with a welcome sequence and automated newsletter.
3. Link to it from older blog posts: Add internal links from relevant posts to help boost your rankings, increase page views, and improve user experience.
4. Repurpose into additional formats: Turn your blog post into content for YouTube, podcasts, and short-form video platforms. Repurposing your work helps you reach a wider audience without doubling the effort.
5. Syndicate for even greater reach: When done properly, republishing your content on additional platforms like Medium or LinkedIn can help you reach a wider audience.
6. Respond to media queries: Respond to relevant media queries with your expertise or content for potential backlinks and brand mentions.
7. Answer related questions on forums: Share your knowledge by answering questions on Quora, Reddit, or inside niche Facebook groups, including links to your content when appropriate to drive traffic and build authority.
8. Engage in conversations on Twitter and Threads: Look for people asking questions about your blog topic and engage with them. Provide helpful advice and build relationships while subtly showcasing your expertise.
9. Share related content from your peers: Support your peers by sharing their valuable content. This not only helps your audience but also builds goodwill within your network, potentially leading to future collaborations.
10. Grow your email list: If you have long, detailed blog posts, give readers the ability to email themselves the post and join your email list at the same time.

By following these steps, you’ll increase page views, boost social shares, build backlinks, improve brand awareness, and strengthen your relationships with peers and your audience. Blogging isn’t just about hitting publish—it’s about maximizing the impact of your content after it goes live.

If you have any questions or want to continue the conversation, feel free to join The Unconventional RD Community on Facebook. It’s a great place to connect with fellow content creators and online business owners, especially those in the food and wellness spaces!