AI Search, Explained: What AI Overviews, ChatGPT, and AEO Mean for Your Online Business
Somewhere in the last year, it seems like every marketing newsletter in your inbox started speaking a different language, right?? AEO. GEO. LLMs. AI Overviews. "Getting cited." Everyone is suddenly using these terms, but nobody stops to define anything! If...
The Website Metrics That Used to Matter (and What Matters Now)
If you've been creating content on your website for any length of time, you probably built at least part of your strategy around the Publisher Model, aka publishing content with the intention of attracting large volumes of traffic and earning revenue from display ads....
18 Best Black Friday Deals for Online Business Owners
This week is an AWESOME time to invest back into your business (and nab some pretty sweet deals.) In this post, I've rounded up my absolute favorite holiday deals for online entrepreneurs. Be sure to check back throughout the week - I will be adding new deals as they...
Publisher Model vs Online Business – Who’s Winning in 2025?
Last year, I predicted that in 2024 content creators would move beyond the “publisher model” (aka publishing a lot of content to earn money from display ads)… … and start focusing on building brands, selling products, and cultivating a truly engaged...
New Ways to Optimize Your Content for AI in 2025
Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. This year, I'm trying something different. Rather than releasing mega-long content...
I’m totally revamping my business for 2025. Here’s what’s coming.
As you probably know, I love sharing my business “behind the scenes." Today, I thought I’d pop in and share what’s on my mind for 2025. My overarching theme for 2025 is “diversification.” That means diversifying my: Content channels Offers Income streams That...
Are you ready for AI Organized search results?
Last summer, Google announced the gradual rollout of AI-organized search results, starting in dining and recipe niches. In AI-organized search results, almost everything is presented inside scrollable carousels with visuals. There are very few traditional links to...
Here’s how much 💰 I’ve made every month for the last decade.
I saw one of these “decade recap” style posts and thought it would be fun to create my own version! It’s always a great reminder of how far you’ve REALLY come in 10 years, even if it feels like your day-to-day progress is slow. Here are my revenue breakdowns from the...
5 Brilliant Ways You Can Use The FNL as an “Unconventional RD”
As you may have seen in my last few emails, I recently relaunched my nutrition membership site, The Functional Nutrition Library. It houses a bunch of notes that I’ve curated over the years, with up-to-date nutrition information and recommendations for various health...
5 Digital Marketing Trends to Watch in 2025
Woohoo! It’s that time of year again when I share the top digital marketing trends to watch for 2025. From shifts in content creation strategy to AI advancements, there's a lot to keep up with, so let's get into it! And if you find this post helpful, I would...
How I turned my private notes into $80k+ in revenue.
I’m willing to bet you’re sitting on a lucrative business idea right now. Something you’re already doing that others would happily pay you for. The problem? You may be too close to “see” it. Let’s fix that! Today, I will share how I monetized one of my...
How to Remove Journey Ads From Your Recipe Cards
If you're a food blogger using Journey (a lower-tier ad network by Mediavine), you may have noticed some pretty obtrusive ads showing inside your recipe card on mobile devices. They show up in between ingredients and in between steps of your recipe, and when combined...