The Simplest Way to Double Your Traffic (Without Social Media)
Today I’m going to give you the SIMPLEST way to double your traffic… … WITHOUT having to be on 50 million social media platforms and totally burning out. Any guesses?? . . Alright, here it is… . . Publish. More. Often. I know, you’re probably like, “Okay, Erica,...
How Much Is Your Website Really Worth?
Ever wonder whether your content creation efforts are paying off? Cause let's be honest... writing is hard work! And it can be tough to stick to it if you're not sure it's making an impact. But guess what… If you’re selling something to your audience, the *simplest*...
Can You Be Too Niched for SEO?
Have you ever worried that your niche is too small to succeed with SEO? That there aren’t enough keywords to target to really reach and attract a meaningful audience? Today’s email was inspired by a fabulous question from one of my SEO Made Simple students, Sarah....
Niche Expertise = 10X Faster Growth (Here’s How)
When trying to grow your audience online, having a niche is key. There are endless topics you could write about online… … from heart-health nutrition, to picky eating, to easy weeknight recipes, or even advice on starting a business. But the MOST...
Should I Burn It All Down?
Hey there, It’s me. Erica. Founder of The Unconventional RD. If you hang out in my Facebook group, you might have seen this post, where people opened up about what’s been challenging them in business lately. My answer? I’ve been feeling disconnected...
Free vs Paid Content: How to Make the Distinction
One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why...
10 New Ways to Use Facebook Groups for Business
As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. It's about creating...
How to Create Raving Fans {Your 5-Step Playbook}
Today, I’m sharing my top 5 strategies for creating a community of true, raving fans that will turn your brand into a magnet for engagement and genuine connection. I started my online business journey in 2010, with a food blog, and have since gone on to build multiple...
Why You Need an Email List
When I say "email list," what pops into your head? For some, it's excitement, thinking about making connections, sales, and becoming a marketing pro. For others, it’s more like a groan, thinking about tech headaches and another chore on the never-ending to-do list....
7 Reasons Why Your Blog is Not Making Money
According to ahrefs, 33% of bloggers report making no income at all from their websites. Why is it that 1 out of 3 bloggers are putting in the work and not getting concrete results? In this article, I'm going to review 7 reasons why so many bloggers never make a...
6 Digital Marketing Trends to Watch in 2024
Heck yes, it’s that time of year again, when I make my new marketing predictions for 2024. If you find this post helpful, I would appreciate any shares, since one of my goals for 2024 is more organic reach! Thank you thank you in advance and now let’s get into...
24 Best Black Friday Deals for Dietitians
This week is an AWESOME time to invest back into your business (and nab some pretty sweet deals.) In this post, I've rounded up my absolute favorite holiday deals for entrepreneurial dietitians. Be sure to check back throughout the week - I will be adding new deals as...